More Info

We're serious. Get outside and play

General Info
BicycleWise is a locally owned by Liz and John Sotherland who are interested in getting people to enjoy cycling at any level. BicycleWise brings the knowledge and experience of a racing cycling and a world-class frame builder to the casual as well as seasoned cyclist.
Email
Services/Products
BicycleWise is a full-service bicycle shop. Services include replacing flats, minor repairs, tune-ups, accessory installation, full customization, fittings, and frame repair. BicycleWise carries a wide range of cycling parts, products, accessories, and clothing.
Brands
Giant, Gunnar, Sotherland Custom, Waterford
Payment method
check, visa, master card, debit
Location
BicycleWise is located at the intersection of Main St. and Fraternity Lane.
Amenities
Free estimates, free water, free tire inflation, free safety checks and free helmet fittings.
Accreditation

sotherlandbikes.com

Categories
Other Information

Parking: Lot, Free

Wheelchair Accessible: Yes

Reviews

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ML
Marcia L.

10/19/2021

Overall
Selection
Service

John was very helpful and explained things in a way that was easy to understand. He asked questions and provided advice/knowledge to make sure I bought the right bike for my needs/use. Liz was helpful on the phone when I got home and needed assistance getting my wheel on after transport. I will send friends and family there for sure!

JS
Jenny S.

09/19/2016

Overall
Selection
Service

This is the kind of place you can send your 12 and 7 year old sons to to purchase a helmet for the 7 year old and the owners take the time to send them home w the perfect fit. Can't get that at a big box!

purplemosquito

06/25/2008

Overall
Excellent customer service

I just want people to know that if you are looking for a great place to try out bikes/accessories before you buy, go here!

They are very friendly, and not soooo technical you have no idea what they are talking about.

(Some bicycle stores can be that way...)

They let you ride around and see if the bike is a good fit for what you need. The workers are very knowledgeable, and helpful in determining what bike would be right for you. They stand behind what they sell, and a lot of the accessories have lifetime warranties. I spent a little more than I would at a Wal-Mart or Target, but recieved so much more in both knowledge about the bike I bought, and service of the bike I bought. They even went over the laws of bicycle ownership, and made sure they remided me to register my bike with the local authorities in case it is ever stolen. I would buy another bike from here any day, and I recommend it to anyone I talk to.

Thank-you Bicyclewise. It's nice to know there are still good business owners out there that care about thier customers.

Details

Phone: (262) 473-4730

Address: 1155 W Main St, Whitewater, WI 53190

Website: BicycleWise & Sports Fitness

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