Our Start & Why We Do This. Well as a new clothing line our main goal is not just fashion but to build social awareness for different genetic blood disorder such as Sickle Cells, Tay-Sachs, and Cystic Fibrosis. We’ve dedicated an entire line to the effort of finding a viable cure for each ailment. This is our passion, and our goal. We want to contribute to more to more than just your fashion sense; we want you to contribute to your future, your health, and a positive cause.