Dairy MAX is a non-profit organization affiliated with the National Dairy Council and funded by the dairy farming families in Texas, New Mexico, Oklahoma and southwest Kansas. We are a dedicated team of professionals devoted to the promotion of dairy's lifelong health benefits and enjoyment of nutrient-rich foods such as milk, cheese and yogurt as supported by the US dietary guidelines. We provide timely, research-based nutrition information to the media, health professionals, schools, educators, consumers and others committed to fostering a healthier society. For over 35 years, our team has supported the demand for dairy foods via strategic partnerships and programs while proudly representing the dairy farming industry's positive image.